Lea Ribbeck

eBook, PDF

International e-retail performance and its success factors (eBook, PDF)

Beschreibung

Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 1.95MB

Barrierefreiheit

• Text-to-Speech

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 104
• Erscheinungstermin: 7. Januar 2019
• Englisch
• ISBN-13: 9783668859852
• Artikelnr.: 54882251