A. S. Bhamhra, A. K. Chaudhary

International Encyclopaedia Of Marketing Volume-3 (Strategic Marketing) (eBook, PDF)

• Format: PDF

Produktbeschreibung

The International Encyclopaedia Of Marketing in five volumes is a veritable mine of information on diverse aspects of marketing. In the early 1950s, largely as the result of a shift from a World War 2 production-oriented economy to a peacetime market-oriented economy, the business community became increasingly sensitive to the problem of interpreting conditions in the marketplace. Out of this era came the 'marketing concept, essentially the notion that firm's future hinges on an integrated program designed to meet customer needs. Obviously marketing management problems are broad in scope. Their solution calls for information and insights provided by production and financial management as well as marketing management. It is the particular responsibility of marketing management, however, to interpret conditions in the marketplace. The present work in five volumes consists of the following major areas of studies: International Marketing Industrial Marketing Strategic Marketing Marketing Information Marketing Research. Rs. 5000 (Set of 5 Vols.)

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Produktdetails

• Verlag: Anmol Publications PVT LTD
• Seitenzahl: 218
• Erscheinungstermin: 30. Juni 1998
• Englisch
• ISBN-13: 9789390364435
• Artikelnr.: 68533580

Autorenporträt

Dr. A.S. Bhamhra, holds Master's as well as Doctoral qualification in Management. He has been teaching management and administration in different universities for the last 20 years. He has designed new curriculum for management studies at B. N. Mandal University, Madhipura in association with Ascent Educational Society, New Delhi. He has provided training to the officers of public as well as private sector organisations in the areas of HRD, Marketing, Finance and Corporate Management. Prof. A. K. Chaudhary, MBA has been teaching management at the post graduate level for the last 20 years. He has attended many national as well as international conferences on management and administration for giving a new dimension to the human resource development training needs of our country. He has also been associated with many institutions in India and abroad as a consultant for helping these institutions in designing new programmes on personnel management and industrial relations. ISBN 8126101520 (Set)