International Encyclopaedia of Professional Management Volume-2 (Marketing Management) (eBook, ePUB) - Singh, U. K.; Narayan, B.
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The management world is in transition. The causes of this transition are many, but the major one is the vast changes in knowledge and in the information that flows in and out of organizations. This changing information disrupts traditions, established processes, well-known procedures, and routine ways of doing things. New principles, concepts, techniques, ideas, expressions, processes, and procedures are emerging, moving us to a new plateau of professional practice. A team of experts in this encyclopaedia represent some of the best contemporary things and information available. Details of the…mehr

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Produktbeschreibung
The management world is in transition. The causes of this transition are many, but the major one is the vast changes in knowledge and in the information that flows in and out of organizations. This changing information disrupts traditions, established processes, well-known procedures, and routine ways of doing things. New principles, concepts, techniques, ideas, expressions, processes, and procedures are emerging, moving us to a new plateau of professional practice. A team of experts in this encyclopaedia represent some of the best contemporary things and information available. Details of the Volumes: o Public Relations Management o Marketing Management o Strategic Management o Project Management o Export Management o Financial Management o Sales Management.

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Autorenporträt
Professor U.K. Singh, a management thinker, institution builder and development systems analyst is Pro-Vice-Chancellor, Mandar Vidyapith; Executive President, Dr. Zakir Husam Institute for Non-formal & Continuing Education; Director (Studies), Indian Institute of Business Management; Secretary General, Association of Organizations on Nature & Environment and Editor, Hamara Paryavaran. Professor B. Narayan is the Former Chairman, Department of Management of Birla Institute of Technology, Mesra, Ranchi. He has an extensive background of professional experience and has been associated with Birla group of industries in various advisory capacities. He has been the former President, Indian Commerce Association and is Research Director of Institute of Business Management and advisor to L. N. Mishra Institute of Economic Development and Social Change. He has to his credit publication of numerous articles in professional journals and is the author of several books.