Christina Kuttnig

International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile (eBook, PDF)

• Format: PDF

Produktbeschreibung

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 169
• Erscheinungstermin: 29. Oktober 2015
• Englisch
• ISBN-13: 9783668077249
• Artikelnr.: 44552672