Erdener Kaynak, Jung-Hee Lee, John Dawson

International Retailing Plans and Strategies in Asia (eBook, ePUB)

• Format: ePub

Produktbeschreibung

International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 3. Juni 2014
• Englisch
• ISBN-13: 9781317954897
• Artikelnr.: 41067782

Autorenporträt

Kaynak, Erdener; Lee, Jung-Hee; Dawson, John