International Strategic Management (eBook, ePUB)

Challenges And Opportunities
Redaktion: Root, Franklin R.; Visudtibhan, Kanoknart

• Format: ePub

Produktbeschreibung

Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 31. Dezember 2023
• Englisch
• ISBN-13: 9781135843854
• Artikelnr.: 69600653

Autorenporträt

Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.

Inhaltsangabe

Part 1 Concepts and theories of international strategic management: a note
on global strategies; strategic planning for global business; defining and
measuring the international strategic focus of multinational corporations.
Part 2 Creating strategies for international competitive advantage:
changing patterns of international competition; globalization versus
regionalization - which way for the multinationals?; how to take your
company to the global market. Part 3 Designing organization to carry out
international strategies: organization environments and the multinational
enterprise; managing the multi-centre firm - case studies from Sweden. Part
4 Managing technological innovation on a global scale; global R&D
management. Part 5 Forming international strategic alliances, the role of
technology in the formation and form of multinational cooperative
arrangements.