J. B. McCall, Marilyn Stone

International Strategic Marketing (eBook, PDF)

A European Perspective

• Format: PDF

Produktbeschreibung

This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 284
• Erscheinungstermin: 31. Juli 2004
• Englisch
• ISBN-13: 9781134494101
• Artikelnr.: 38254795

Autorenporträt

Marilyn Stone is a Senior Lecturer at Heriot-Watt University, Edinburgh, UK specialising in international marketing and logistics.

Ian McCall consults in cross-border business management, having previously been a government official marketing tropical products, a marketing and sales manager in the sugar engineering business and a lecturer in international management. He has published numerous books and articles on international business and negotiation.