In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging ecocomies - Brazil, Russia, India and China - are enhanced by detailed case studies of big firms activities.
Written by an established international business scholar, this book will be required reading for students of international strategy who are keen to understand the importance of the emerging economies.
Written by an established international business scholar, this book will be required reading for students of international strategy who are keen to understand the importance of the emerging economies.
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