This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication.
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'Anastasia Denisova offers outstanding scholarship on meme creation and digital activism in the form of memes as tools of dissent. In this work we get an innovatibe approach on understanding memes as discursive weapons, solidarity-building and as carnivalesque. For those interested in political resistance and the use of digital means in authoritarian and increasingly censored digital networks, the author breaks new ground establising excellent scholarship in this new area of study.' --Athina Karatzogianni, University of Leicester, UK
'Anastasia Denisova offers outstanding scholarship on meme creation and digital activism in the form of memes as tools of dissent. In this work we get an innovatibe approach on understanding memes as discursive weapons, solidarity-building and as carnivalesque. For those interested in political resistance and the use of digital means in authoritarian and increasingly censored digital networks, the author breaks new ground establising excellent scholarship in this new area of study.' --Athina Karatzogianni, University of Leicester, UK