John O'Shaughnessy

Interpretation in Social Life, Social Science, and Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 236
• Erscheinungstermin: 7. Mai 2009
• Englisch
• ISBN-13: 9781135202248
• Artikelnr.: 38255786

Autorenporträt

John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.

Inhaltsangabe

Preface. 1. Interpretation and Methodology. 2. Interpretation and
Perspectivism. 3. The Interpretive Stance in the Study of Human Behavior.
4. Interpretation and Concepts. 5. Interpretation of Effects (Causes). 6.
Interpretation of a Problematic Situation (Abduction). 7. Interpretation of
Words, Symbols and Behavior (Text Hermeneutics). 8. Artifact
Interpretation. Notes. Index.