Interpretations of Luxury (eBook, PDF)
Exploring the Consumer Perspective
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Approaches the understanding of luxury by making sense of the concept against the context and time
Introduces the concept of luxuriousness and discusses this from product, brand and service perspective
Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury
Introduces the concept of luxuriousness and discusses this from product, brand and service perspective
Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury
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