Carey Jewitt, Jeff Bezemer, Kay O'Halloran

Introducing Multimodality (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 22. März 2016
• Englisch
• ISBN-13: 9781317269786
• Artikelnr.: 44871345

Autorenporträt

Carey Jewitt is Professor of Technology and Learning at University College London, Institute of Education. She has authored/edited a number of books on multimodality, including The Routledge Handbook of Multimodal Analysis (2009/2014), Technology, Literacy and Learning: A Multimodal Approach (2008), Urban English Classrooms: Multimodal Teaching and Learning (2005), with Gunther Kress and colleagues, and The Rhetorics of the Science Classroom: A Multimodal Approach (2001), with Gunther Kress and colleagues.
Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at University College London, Institute of Education. He is co-author of Multimodality, Learning and Communication (with Gunther Kress, 2015).
Kay O'Halloran is Associate Professor of Communication Studies at Curtin University, Western Australia. Her publications include Multimodal Analysis Image (2012), Multimodal Studies: Exploring Issues and Domains (2011), Mathematical Discourse: Language, Symbolism and Visual Images (2005) and Multimodal Discourse Analysis (2004).

Inhaltsangabe

List of illustrations
About this book
Acknowledgements
Chapter 1: Navigating a diverse field
Chapter 2: Why engage with multimodality?
Chapter 3: Systemic Functional Linguistics
Chapter 4: Social Semiotics
Chapter 5: Conversation Analysis
Chapter 6: Five more approaches to multimodality
Chapter 7: Designing a multimodal study
Glossary
Self-study guide
References
Index