David Leicester Hardy

Introduction to Digital Media Design (eBook, PDF)

Transferable hacks, skills and tricks

• Format: PDF

Produktbeschreibung

Contemporary digital designers work across programmes, platforms and disciplines, but there's not always enough time to become an expert in everything before having to get stuck in to your next project. This is a hands-on approach to take you through the building blocks, common skills and hacks across all forms of digital design so you understand the fundamentals and can start creating straight away.

Assistant Professor David Leicester Hardy uses his years as a teacher and professional designer to provide exercises, activities and instruction so you can make connections and become familiar with topics from:

- User Experience (UX), User Interface (UI) and Interaction Design (IxD)
- Animation and motion graphics
- Virtual (VR), augmented (AR) and mixed reality

Mirroring the real multidisciplinary approaches of digital designers, this book will help you work fluidly and efficiently, whatever the project.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 224
• Erscheinungstermin: 6. Oktober 2022
• Englisch
• ISBN-13: 9781350104952
• Artikelnr.: 64377633

Autorenporträt

David Leicester Hardy is an assistant professor at James Madison University in Virginia and is a multidisciplinary graphic designer working in web, interactive, print-based, and motion graphics design. With over fifteen years of professional experience, he has worked for advertising agencies, educational institutions, private firms, non-profit institutions, and artists and musicians.

Inhaltsangabe

Introduction: Convergence with Tech, Divergence of Media
Progress of graphic design
Rationale and objectives of the book 1. User Interface and Digital Design
Familiar controls, their uses and variations
Text and object size for screen and target size for touch controls
Hierarchy and visual flow in digital design
Strategic use of color and texture
Signal
to
noise ratio in headings, descriptors, commands, etc.
Methods of overlaying text on images
How to reduce visual clutter using modularity and affordance
Interface design process from sketch to high
fidelity product 2. User Experience and Strategy
Rapid prototyping processes and workflow
User research and creation of personas
Data
driven design and experiential praxis
User
centered design that considers empathy and psychology
Screen sizes and performance / task hierarchy
Gestalt theory for functional elements 3. Animation and Motion Graphics
Motion design principles
2D animation in 3D space
Five basic transformations
Pacing, audio integration, and transitions
Digital storytelling as an emotionally compelling and engaging format
Uses and final output for animation and motion graphics 4. Interaction Design
IxD's relationship to UI
Extending animation for user
interfaces
Microinteraction description and process
Delighting users through perceived tactile experiences
Intuitive systems and patterns
Various methods for prototyping interactions 5. Design for the Web
Layout strategy for various viewport widths
Important takeaways in quickly learning HTML (structure) and CSS (styling)
The concept of semantic mark
up, and how it bolsters visual design
Creative coding and how to quickly iterate "in the browser"
How to design in chunks using the sandwich technique
Tips for designing something that's actually possible to build with code 6. Virtual, Augmented, and Mixed Reality
Conceptualizing virtual experiences for brand / business objectives
Calculating field of motion and periphery
Designing UI with proximity in mind
Workflow beginning from a popular design software
Overview of 3D development platform
Outline of ARkit and Swift technologies Epilogue: Standing on the precipice
Recap the tenets of working in a multidisciplinary way
Predictions for the next 10
15 years
Wrap
up