Colin Combe

Introduction to e-Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 26. Juli 2012
• Englisch
• ISBN-13: 9781136392900
• Artikelnr.: 38250077

Autorenporträt

Colin Combe

Inhaltsangabe

Introduction
E-business technology
E-business: markets and models
E-business economics
E-marketing
The internet: law, privacy, trust and security
The management of e-business
E-business strategy: formulation
E-business strategy: implementation
E-business strategy: evaluation
Gaining and sustaining a competitive advantage
E-business: the future
Case studies: Amazon.com
e-Bay
Tesco.com
Yahoo!
Boo.com.

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Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.