Adam Ritchie

Invention in PR (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 152
• Erscheinungstermin: 28. Juni 2022
• Englisch
• ISBN-13: 9781000593600
• Artikelnr.: 64176886

Autorenporträt

Adam Ritchie advocates for public relations to evolve from its past as an organization's mouthpiece to its future as an organization's creative engine. Nationally regarded in the U.S., he's been named the field's most innovative professional (PRovoke), launched campaigns honored as the most creative (PRWeek) and runs a practice recognized as the top boutique agency in the country (PR News). He has won every award in the industry multiple times, presented at dozens of conferences and spoken at more than 50 universities on the topic of this book.

Inhaltsangabe

Foreword
Author's Note
Prologue
Chapter 1: Invention in PR
Chapter 2: Types and Quality
Chapter 3: Type I: Invention
Chapter 4: Type II: Creation
Chapter 5: Type III: Transformation
Chapter 6: Misses
Chapter 7: Invention in a Crisis
Chapter 8: Habits
Chapter 9: Approach
Chapter 10: The Charge
Acknowledgments
About the Author
Index