Phil Baker

Invention Isn't Everything (eBook, ePUB)

Consumer Design Rules

• Format: ePub

Produktbeschreibung

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

The invention is often just 5% of what's involved in making a product succeed....

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with "Product Development" stenciled on it. Behind this door, some of the world's great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid's CEO and a modern-day Edison, permeated the area. It was my dream job....

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 12. Januar 2010
• Englisch
• ISBN-13: 9780132468909
• Artikelnr.: 37810067

Autorenporträt

Phil Baker has been developing consumer and computer products for forty years for companies of all sizes. The scores of products Baker has been instrumental in developing include Polaroid's SX-70 camera, Apple's PowerBook notebook computers, Seiko printers, PDAs, and the Stowaway folding keyboard, one of the most successful PDA accessories of all time. Baker pioneered the use of Asian partners to develop and manufacture consumer products, initiating Apple's first design activities in Taiwan and Seiko's first in Hong Kong. He holds 30 patents and continues to develop products from his San Diego office. A recipient of the Ernst & Young Entrepreneur of the Year award, he writes a weekly technology column for the San Diego Transcript and does a monthly technology radio show. He holds a BS from Worcester Polytechnic Institute, a Masters degree from Yale, and an MBA from Northeastern.