Did you know that overly assertive language can trigger resistance, leading to reactions that defy expectations?
Or that hidden agendas can backfire, causing the opposite of the desired outcome? The book provides a framework for understanding the perceived manipulation threshold and the intensity of inverse responses. It progresses by first introducing core concepts, then moves to identifying triggers, and finally discusses practical applications in marketing, negotiation, and personal relationships.
"Inverse Response Mapping" uniquely provides a structured approach to persuasion, emphasizing autonomy rather than direct pressure. Drawing on social psychology, behavioral economics, and communication theory, the book supports its arguments with empirical research, case studies, and real-world examples. This approach, blending academic rigor with accessible advice, makes it valuable for anyone seeking to improve their communication and influence skills.
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