Stacey L. Connaughton

Inviting Latino Voters (eBook, ePUB)

Party Messages and Latino Party Identification

• Format: ePub

Produktbeschreibung

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 250
• Erscheinungstermin: 1. Februar 2013
• Englisch
• ISBN-13: 9781135874179
• Artikelnr.: 38263027

Autorenporträt

Stacey L. Connaughton

Inhaltsangabe

Introduction
Chapter 1 Organizational Identity, Identification, and Political Parties
Chapter 2 The Innovators and the Traditionalists
Chapter 3 Invitations for Identification in Latino-Oriented Television Ads
Chapter 4 (Party) Identifiers
Chapter 5 Partisan Identification
Epilogue
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index