The power of speech is difficult to overestimate. If you can speak concisely, persuasively, taking into account the characteristics of your audience, you will achieve your goals much faster. "But I'm not a speaker, I'm an entrepreneur," someone will object. Or: "I am not given this by nature" is another common objection. Firstly, both the leader of the company, and the novice careerist, and even the mother-housewife, the skills of a clear, structured speech will definitely come in handy in life. And secondly, it can be taught and learned. Proof of this is this book, written by a professional orator and speaker, whose clients include experienced businessmen, young managers, civil servants, and even imams. Here you will find clear and specific tools with which you can change the worldview of any interlocutor in any situation, even if you are not a speaker by nature. To do this, the author offers a simple and clear scheme of ten steps with numerous examples from practice and tasks at the end of each chapter (must be done!). You will learn how to build a competent motivation for your speech and inner confidence, choose words and techniques taking into account the beliefs and moods of the audience, prepare for a speech and not get lost directly in its course. You will also learn about the most common mistakes of novice speakers and get an arsenal of techniques for the most daring speakers. As the author herself says, her book, like any knowledge, is seeds. And if you really want to put in the effort and learn how to make strong arguments, influence colleagues, package beautifully, and present your ideas the right way, then these seeds will bear great fruit!
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