Islam, Marketing and Consumption (eBook, ePUB)

Critical Perspectives on the Intersections
Redaktion: Jafari, Aliakbar; Sandikci, Özlem

• Format: ePub

Produktbeschreibung

This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice.

This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 222
• Erscheinungstermin: 13. Januar 2016
• Englisch
• ISBN-13: 9781317753223
• Artikelnr.: 44755223

Autorenporträt

Aliakbar Jafari is a Senior Lecturer in Marketing at the University of Strathclyde and a Chartered Fellow of the Chartered Institute of Marketing. He sits on the editorial board of Marketing Theory; Consumption, Markets & Culture; Journal of Islamic Marketing; Iranian Journal of Management Studies; and International Journal of Academic Research in Management. Özlem Sandıkcı is Professor of Marketing and Head of the Management Department at Istanbul Şehir University, Turkey. Her research addresses sociocultural dimensions of consumption and the relationship between globalization, markets, and culture.

Inhaltsangabe

Introduction: Islam in Consumption, Marketing and Markets Part I: Beyond
the Brand 'Islamic' 1. What Is in a Name That We Call 'Islam'? A critical
inquiry into the semiotic construction of super-brand Ummah 2. Marketing
Islam in a "Double Minority" Setting: The case of Singapore 3. Poverty and
Socioeconomic Injustice in Muslim Geographies Part II: Islam and the
Islamic Representations in the Fashionscape 4. The Commercial Limits of the
Ummah? National and regional taste distinctions in the modest fashion
market 5. Images of Desire: Creating virtue and value in an Indonesian
Islamic lifestyle magazine 6. What Makes a Commodity Islamic? The case of
veiling fashion in Turkey Part III: Towards a Reflexive Account of
Theorization 7. An Islamic Model of Marketing Ethics: A critical analysis
from contemporary perspectives 8. Islam, the Free Market and Economy 9.
Authenticity, Religious Identity and Consumption: A reflexive
(auto)ethnographic account