Soft skills are an unusually popular topic now, but they were necessary for everyone and always, even when they were not talked about so much. No artist could succeed simply by mastering the art of applying paint to canvas. Bosch was helped by the ability to tell a story (storytelling), Van Gogh was inspired by Japanese art (cross-cultural communication), and Dali skillfully created a personal brand. Art critic Zarina Asfari suggests learning skills by watching great artists. Agree, it's much more pleasant to develop customer focus in yourself, knowing how it helped Raphael win a place in the sun from Michelangelo and Leonardo. And it's much more fun to exercise creativity using the techniques of the surrealists. In addition to history and theory, the book contains practical advice on developing soft skills with methods proven by the geniuses of the past and modern creators.
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