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This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it.

Produktbeschreibung
This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
John Clare had nearly 20 years experience as a journalist when he became a media consultant in 1992, and has since worked extensively with some of Europe's biggest companies. During his journalistic career he held senior positions in print and broadcast journalism. In television he was a producer at ITN and editor of two TV news programmes. He has also been a reporter on publications including the Yorkshire Post and two national newspapers including the Daily Mail.

He is now the managing director of LionsDen Communications, one of the country's leading media and crisis consultancies. He works regularly with senior executives and opinion leaders across a wide range of sectors, including pharmaceuticals, finance, leisure, travel and IT.