Joseph Jaffe

eBook, PDF

Join the Conversation (eBook, PDF)

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Beschreibung

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 4.08MB

Barrierefreiheit

• Text-to-Speech

Autor

JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\Chiat\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Join the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).

Produktdetails

• Verlag: Wiley
• Seitenzahl: 320
• Erscheinungstermin: 2. April 2008
• Englisch
• ISBN-13: 9780470187869
• Artikelnr.: 37291204

Rezensionen

long and short of it is that the book is excellent Jaffe deserves a place in Marketing history for this. (SlightlyRoughAroundtheEdges.Wordpress.com, Tuesday 25th February 2008 )
In a series of case studies, Jaffe shows you how to bring your brand up to speed. ( Fin Week, Thursday 3rd April 2008)