16,04 €
inkl. MwSt.
Sofort per Download lieferbar
payback
0 °P sammeln
  • Format: PDF

Science needs to tell good stories to combat fake news and to communicate complex issues. To do this, there are proven techniques, structures, recurring patterns, and elements that no good story should be without. This essential shows why we are wired to respond to stories, how they affect our brains, and what techniques we can use to convey them to every kind of audience, from funders to toddlers.

Produktbeschreibung
Science needs to tell good stories to combat fake news and to communicate complex issues. To do this, there are proven techniques, structures, recurring patterns, and elements that no good story should be without. This essential shows why we are wired to respond to stories, how they affect our brains, and what techniques we can use to convey them to every kind of audience, from funders to toddlers.

Autorenporträt
Martin W. Angler is a freelance science journalist and holds workshops on storytelling techniques, science blogging, and social media for scientists and media people. He writes textbooks on science journalism and storytelling. He can be found on Twitter as @martinangler.