Nickianne Moody

Judging a Book by Its Cover (eBook, PDF)

Fans, Publishers, Designers, and the Marketing of Fiction
Redaktion: Matthews, Nicole

• Format: PDF

Produktbeschreibung

This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studies, such as globalisation and translation; the links between books, the music industry, and film; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 5. Dezember 2016
• Englisch
• ISBN-13: 9781351924689
• Artikelnr.: 49366450

Autorenporträt

Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK

Inhaltsangabe

Contents: Introduction
Nicole Matthews; Part 1 Approaches to the Book Cover: The paperback evolution: Tauchnitz
Albatross and Penguin
Alistair McCleery; How books are positioned in the market: reading the cover
Angus Phillips; Relocating Liverpool in the 1990s: through the covers of regional saga fiction
Val Williamson; Empirical studies of the bookshop: context and participant observation in the study of the selling of science fiction and fantasy
Nickianne Moody. Part 2 What makes a Book Popular?: Literary prizes
production values and cover images
Elizabeth Webby; Book marketing and the Booker Prize
Claire Squires; Jerome K. Jerome and the paratextual staging of anti-elitism
Susan Pickford. Part 3 'The Record of the Film of the Book': Cultural Industries and Intertextuality: Pop goes the paperback
Gerry Carlin and Mark Jones; 'Now a major motion picture': the delicate business of selling literature through contemporary cinema
Rebecca N. Mitchell; In real life: book covers in the internet bookstore
Alexis Weedon. Part 4 Translating Covers: Moving Audiences and the Marketing of Books: Cover charge: selling sex and survival in lesbian pulp fiction
Melissa Sky; Addressing 'young adults'? The case of Francesa Lia Block
Chris Richards; Images
messages
and the paratext in Algerian women's writing
Pamela Pears; Bibliography; Index.