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Chelovecheskiy mozg obladaet udivitelnoy sposobnostyu reshat slozhnye zadachi, no ego rabota podverzhena kognitivnym iskazheniyam. My privykli dumat po shablonam i polagatsya na uproschennye strategii myshleniya, kotorye vedut k predvzyatym suzhdeniyam i zabluzhdeniyam. Fokusiruyas isklyuchitelno na itogah i ignoriruya sut protsessa prinyatiya resheniy kak takovogo, my sovershaem oshibki, kotorye privodit k sereznym posledstviyam: nenuzhnym rashodam, problemam s naymom personala, neeffektivnym investitsiyam. Neobhodimo osoznat svoi kognitivnye iskazheniya i razrabotat strategii dlya bolee effektivnogo suzhdeniya, chtoby izmenit situatsiyu. Don Mur i Maks Bazerman detalno izuchayut protsessy prinyatiya resheniy v delovoy srede. Avtory rassmatrivayut osnovnye prepyatstviya na puti k vzveshennomu vyboru i dayut rekomendatsii po sovershenstvovaniyu upravlencheskih navykov. Razobravshis v tipichnyh lovushkah myshleniya, kazhdyy chelovek smozhet nauchitsya bystro prinimat obdumannye resheniya.
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