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E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Produktbeschreibung
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Autorenporträt
ALAN CHARLESWORTH was a Senior Lecturer in Marketing and E-marketing at the University of Sunderland, UK.