Kira Hassert

Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z (eBook, PDF)

• Format: PDF

Produktbeschreibung

Master's Thesis from the year 2018 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,7, University of Applied Sciences Ludwigshafen, language: English, abstract: Digitalization, globalization, innovation. In an era where the phrase "retail apocalypse" gets shouted across the globe and brick-and-mortar retailers struggle to remain competitive. Rapid technological change is fueling innovation but, is disrupting and upending traditional businesses. Offline retailers realize the need to play catch-up with fast growing online-only retailers that have a data driven approach to steadily improve their operations and understand consumer needs. In a highly competitive industry where the lack of functional differentiation is a catalyst for products and services to become increasingly exchangeable, a competitive advantage can only be created based on customer experiences. Brick-and-mortar stores admit to struggle understanding shopper needs while also facing a new Generation of consumers, that differs to any other known before. The objective of the present work is to determine key success factors in consumer experience required by brick- and mortar in order to successfully attract Generation Z.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 204
• Erscheinungstermin: 26. August 2019
• Englisch
• ISBN-13: 9783346003898
• Artikelnr.: 58573860