Julian Birkinshaw, Ken Mark

Key MBA Models (eBook, ePUB)

The 60+ Models Every Manager And Business Student Needs To Know

• Format: ePub

Produktbeschreibung

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

• Strategy
• Business Economics
• Finance
• Decision Science
• Accounting
• Operations
• Marketing
• Organisational Behaviour

The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 296
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 17. April 2015
• Englisch
• ISBN-13: 9781292016863
• Artikelnr.: 42726256

Autorenporträt

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39^th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Inhaltsangabe

PART ONE  ORGANISATIONAL BEHAVIOUR
1   Change management: Kotter’s eight-step model
2   Cognitive biases in decision making
3   Emotional intelligence
4   Managing work groups: Belbin team roles
5   Matrix management
6   Mintzberg’s managerial roles
7   Motivation: Theory X and Theory Y
8   Negotiating techniques: BATNA
9   Schein’s model of organisational culture
10  360-degree assessment
 
PART TWO  MARKETING
11    Customer lifetime value
12    Ethnographic market research
13    Market orientation
14    Multichannel marketing
15    Met promoter score
16    The 4Ps of marketing
17    Pricing strategies: dynamic pricing
18    Product life cycle
19    Segmentation and personalised marketing
 
PART THREE  STRATEGY AND ORGANISATION
20    The ambidextrous organization
21    The BCG growth-share matrix  
22    Blue ocean strategy
23    Core competence and the resource-based view
24    Corporate social responsibility: the triple bottom line
25    Corporate strategy: parenting advantage
26    Five forces analysis
27    Game theory: the prisoner’s dilemma
28    Generic strategies
29    The McKinsey 7S framework
 
PART FOUR  INNOVATION AND ENTREPRENEURSHIP  
30    Brainstorming
31    Design thinking
32    Disruptive innovation
33    Greiner’s growth model
34    Open innovation  
35    The seven domains assessment model for entrepreneurs
36    Stage/gate model for new product development
37    Scenario planning
 
PART FIVE  ACCOUNTING 
38    The accrual method in accounting
39    Activity-based costing
40    The balanced scorecard
41    The DuPont identity
42    Economic value added
43    Ratio analysis
 
PART SIX  FINANCE 
44    Black-Scholes options pricing model
45    Bond valuation
46    Capital asset pricing model
47    Capital budgeting
48    Modern portfolio theory
49    Modigliani-Miller theorem
50    Time value of money
51    Valuing the firm
52    Weighted average cost of capital
 
PART SEVEN  OPERATIONS
53    Agile development
54