Kids and retailing (eBook, PDF)

• Format: PDF

Produktbeschreibung

This ebook has a child focus within shopping from three perspectives. The papers include the representation of shopping that children are given through books as well as the perception they have of the ideal shopping, the store retail landscape studied from the viewpoints of discretionary consumption and the store atmosphere, and finally two aspects of retail catalogues (the children's reaction to incongruent images and the meaning of the absence of children).

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 108
• Erscheinungstermin: 16. November 2016
• Englisch
• ISBN-13: 9781787140790
• Artikelnr.: 47513073