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Novaya kniga kitaeveda Konstantina Batanova, avtora bestsellera «Ni hao!», posvyaschena regionalnym osobennostyam Kitaya: v kazhdoy provintsii est vazhnye kulturnye nyuansy, kotorye otrazhayutsya i na stile vedeniya biznesa. Osnovyvayas na mnogoletnem opyte raboty v Kitae, avtor daet chitatelyam vazhnye podskazki o tom, kak obschatsya s kitayskimi partnerami i vystraivat rabochie protsessy, na chto obraschat vnimanie, kakih oshibok izbegat. Konstantin Batanov sobral dlya knigi 101 istoriyu o malenkom i bolshom kitayskom biznese. Eto realnye keysy, vyzyvayuschie voshischenie ostrym umom kitayskih biznesmenov samogo raznogo urovnya i tem, naskolko prichudlivymi mogut byt puti polucheniya pribyli.
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