Marcia Layton Turner

Kmart's Ten Deadly Sins (eBook, PDF)

How Incompetence Tainted an American Icon

• Format: PDF

Produktbeschreibung

An insightful look at how Kmart's management destroyed thecompany Kmart's Ten Deadly Sins spins an intriguing tale of the missteps ofa retail giant who once had the industry in the palm of its handand foolishly let it all slip away. This engaging book weavescorporate history in with financial analysis and commentary thatleaves the reader with a better sense of where Kmart has been andwhat its potential is for a turnaround. This first in-depthexamination of Kmart clearly identifies and discusses the tenmissteps and miscalculations Kmart's CEOs have repeatedly made,including resisting investments in technology, brand mismanagement,and haphazard expansion, to name a few. Author Marcia Layton Turnertaps many of her vast contacts within the retail business communityto get the inside scoop on what really brought this once mightyretail giant to its knees. Kmart's Ten Deadly Sins is written forreaders who find themselves wondering how a company with suchbright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author ofThe Unofficial Guide to Starting a Small Business and The CompleteIdiot's Guide to Starting Your Own Business. With an MBA incorporate strategy and marketing from the University of Michigan,she spent several years with Eastman Kodak in marketing andmarketing communications. She is currently a freelancewriter/author and ghostwriter for college-level business textbooks.Turner has also written for several top magazines and Web sites.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 25. Juli 2003
• Englisch
• ISBN-13: 9780471481188
• Artikelnr.: 37301944

Autorenporträt

MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com's AboutWork site and Macmillan's Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.