There is little stability in the world. Crises have become unpredictable and require new solutions immediately. Ready-made scenarios, rules and regulations of response are not always suitable. So, clumsy companies, like huge liners, slowly change course ... and collide with an iceberg. Business giants are dying because they adhere to a hierarchical structure that does not work in non-standard situations. Evgeny Lapshin talks about how to bet on innovation, be flexible and quickly adapt to a constantly changing environment. You will learn how to combine hierarchy with flexibility, centralized decision making with initiative, and conservatism with openness to innovation. The ideas from the book will suit even a business with a rigid vertically integrated production. You will "make the elephant dance".
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