Nicole Porter

Landscape and Branding (eBook, PDF)

The promotion and production of place

• Format: PDF

Produktbeschreibung

This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 254
• Erscheinungstermin: 5. Oktober 2015
• Englisch
• ISBN-13: 9781317550563
• Artikelnr.: 43975700

Autorenporträt

Nicole Porter received her PhD (landscape) and MArch from the University of Melbourne, Australia. She has worked in academia, private practice and the public sector, merging diverse interests in urban design, landscape, architecture, art and environment. Nicole is currently a lecturer in architecture and landscape at the University of Nottingham, UK.

Inhaltsangabe

Preamble 1. Landscape discourse and the intangible value of
landscape-as-brand Interlude - Striding toward branded landscape
identities: national park promotion and production worldwide 2. Form
follows focus group: Understanding place branding Interlude - Walking
tracks 3. 'Repositioning' Mountains: The Brand Blue Mountains framework
Interlude - Walkabout 4. Calculated aesthetics: promoting the landscape on
surfaces and screens Interlude - 'Morning walks through silvered leaves in
whispering groves...' 5. The public realm: place branding and place making
6. Private landscape attractions as hyperreal promotional objects 7.
Mass-mediating the landscape: surfaces, screens and sites at Echo Point
Lookout Interlude - Amble 8. Beyond branding?