Gerlinde Mautner

Language and the Market Society (eBook, ePUB)

Critical Reflections on Discourse and Dominance

• Format: ePub

Produktbeschreibung

In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specialising in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (witness, for example, the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 230
• Erscheinungstermin: 28. März 2010
• Englisch
• ISBN-13: 9781135147044
• Artikelnr.: 42508851

Autorenporträt

Gerlinde Mautner received her first degree and doctorate in English from the University of Vienna, completed her Habilitation in 1997 and was appointed to a chair at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration) in 2000.

Inhaltsangabe

List of Figures and Tables Acknowledgments 1 Digging up the World:
Introduction Part I: Conceptual Groundwork 2 Invited Invaders? The Market
Society and Discourse 3 In Praise of Doubt: The Theoretical Framework Part
II: Applications 4 Delivering Government: Marketisation in Public Sector
Administration 5 Learn How to Make Money: Marketisation in Higher Education
6 Shop 'n' Pray: Marketisation in Religion 7 How YOU(TM) are like Shampoo:
Marketisation in the Personal Sphere Part III: Perspectives 8 Picking
Holes: Critiquing the Critical Approach 9 From Lament to Agenda: Critical
Resistance to Marketisation 10 Saving the Frog from Boiling: Concluding
Remarks Notes Bibliography Index