Lionel Wee, Robbie B. H. Goh

Language, Space and Cultural Play (eBook, PDF)

Theorising Affect in the Semiotic Landscape

• Format: PDF

Produktbeschreibung

A multimodal approach to linguistic landscapes that analyses the affective regimes of different landscape categories.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 24. Oktober 2019
• Englisch
• ISBN-13: 9781108569026
• Artikelnr.: 70913336

Autorenporträt

Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).

Inhaltsangabe

List of figures
1. Introduction
2. Theorising affect in the semiotic landscape
3. Kawaii in the semiotic landscape
4. Reverencing the landscape
5. Romancing the landscape
6. 'Friendly places'
7. The affective regime of luxury and exclusivity
8. Affecting the digital landscape
9. Conclusion.