Gavin Ambrose, Paul Harris

Layout for Graphic Designers (eBook, ePUB)

An Introduction

• Format: ePub

Produktbeschreibung

Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication.

Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject.

This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 208
• Erscheinungstermin: 8. März 2018
• Englisch
• ISBN-13: 9781474255561
• Artikelnr.: 52993923

Autorenporträt

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Inhaltsangabe

1. The Basics What is layout? Imposition Working with pages The golden
section Interview: Design is Play 2. The Grid The symmetrical grid
Symmetrical variations Asymmetrical grids Developing the grid The baseline
grid Cross-alignment Working without a grid Interview: Richard Poulin 3.
Elements on a Page Columns and gutters Images Alignment Hyphenation and
justification Hierarchy Arrangement Entry points Pace Interview: Steven
Brower 4. Form and Function Dividing the book Appropriation Exquisite
corpse Binding Interview: Adrian Shaughnessy 5. Layout in Use Scale
Indexing Orientation Dividing the page Structure/unstructure Paper
engineering Passe partout Juxtaposition Interview: Bob Aufuldish 6. Media
Magazines and brochures Websites Moving image Packaging Interview: ustwo