Marian Beise

Lead Markets (eBook, PDF)

Country-Specific Success Factors of the Global Diffusion of Innovations

• Format: PDF

Produktbeschreibung

The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Physica-Verlag HD
• Seitenzahl: 306
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• ISBN-13: 9783642575488
• Artikelnr.: 53143353

Inhaltsangabe

1 Introduction.- 2 International Diffusion of Innovations: Overviews of Literature.- 3 Foundations of Lead Markets.- 4 The Case of Cellular Mobile Telephony.- 5 Harnessing Lead Markets for Global Innovations.- 6 Discussion, Limitations and Further Research.- 7 Epilogue: Implications for National Policies.- References.- Index of Figures.- Index of Tables.