In Part Two, we examined the impact of rapidly changing life cycle forces on distribution channels and the management of power in markets. In chapter 7, "Strategic Collaboration," we look at the effects on our interactions with our allies, and in chapter 8, "Competitive Advantage," we look at our interactions with our competitors. painting. We will then look at these two things together in the previous chapter, "Positioning," which focuses on taking away someone's place in the overall system of market makers, partners and competitors.
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