Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.
Young-A Lee is a full professor and Graduate Program Officer in the Department of Consumer and Design Sciences at Auburn University, Auburn, AL, USA. Her scholarship is in the areas of digital and sustainable product design, development, and evaluation using innovative design technologies for human health and well-being.
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