This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
Health care innovation is possibly the greatest opportunity and challenge of our generation. This important book shows how pharmaceutical companies will continue to play an instrument role in making our lives better.
Very comprehensive review and analysis of current challenges for the biopharmaceutical industry. To stay competitive in this new technology driven environment, the industry started to develop new partnership models to close the innovation gap and provide patients with the relevant healthcare toolkits at the convergence of pharmaceuticals, diagnostics and IT technologies. Very exciting times ahead well depicted in this book!
Great. The 3rd edition is not only an update. It's an outstandingly featured summary on the challenges of pharma innovation.
Eckard von Keutz, SVP and Head of Early Development, Bayer Healthcare
Health care innovation is possibly the greatest opportunity and challenge of our generation. This important book shows how pharmaceutical companies will continue to play an instrument role in making our lives better.
Stefan Thomke, William Barclay Harding Professor of Business Administration, Harvard Business School
Very comprehensive review and analysis of current challenges for the biopharmaceutical industry. To stay competitive in this new technology driven environment, the industry started to develop new partnership models to close the innovation gap and provide patients with the relevant healthcare toolkits at the convergence of pharmaceuticals, diagnostics and IT technologies. Very exciting times ahead well depicted in this book!
Karima Boubekeur, VP Emerging Portfolio and Search & Evaluation, AstraZeneca
Great. The 3rd edition is not only an update. It's an outstandingly featured summary on the challenges of pharma innovation.
Eckard von Keutz, SVP and Head of Early Development, Bayer Healthcare
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From the reviews:
"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies ... . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies ... . The six-page glossary of industry terms, when used with its decent index, is a particular joy. ... recommend this offering to prospective managers and researchers in this industry ... ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)
From the reviews of the second edition:
"Leading Pharmaceutical Innovation, Gassmann and colleagues describe the current status of the pharmaceutical industry ... . This book comprises seven chapters, where each could be seen as a review of the addressed topic. This helps with understanding the complexity of the challenges the pharmaceutical industry is facing, in comparison to the automotive industry or with respect to marketing problems ... . book provides most valuable insight into the pharmaceutical industry from an 'outsiders' perspective." (Sandrine Shepard and Thomas Wilckens, R&D Management, Vol. 40 (5), November, 2010)
"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies ... . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies ... . The six-page glossary of industry terms, when used with its decent index, is a particular joy. ... recommend this offering to prospective managers and researchers in this industry ... ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)
From the reviews of the second edition:
"Leading Pharmaceutical Innovation, Gassmann and colleagues describe the current status of the pharmaceutical industry ... . This book comprises seven chapters, where each could be seen as a review of the addressed topic. This helps with understanding the complexity of the challenges the pharmaceutical industry is facing, in comparison to the automotive industry or with respect to marketing problems ... . book provides most valuable insight into the pharmaceutical industry from an 'outsiders' perspective." (Sandrine Shepard and Thomas Wilckens, R&D Management, Vol. 40 (5), November, 2010)