Étienne Garbugli

Lean B2B: Build Products Businesses Want (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Get from Idea to Product/Market Fit in B2B.

The world has changed.

Nowadays, there are more companies building B2B products than there's ever been.

Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made.

Technology products get hired, and fired faster than ever before.

The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets.

This, requires a new playbook.

The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses.

In this new edition, you'll learn:
- Why companies seek out new products, and why they agree to buy from unproven vendors like startups
- How to find early adopters, establish your credibility, and convince business stakeholders to work with you
- What type of opportunities can increase the likelihood of building a product that finds adoption in businesses
- How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition
- How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit

This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

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Produktdetails

• Verlag: Étienne Garbugli
• Erscheinungstermin: 23. März 2022
• Englisch
• ISBN-13: 9781778074004
• Artikelnr.: 64763067

Autorenporträt

Etienne works at the intersection of Technology, Product Design and Marketing. He's a 2-time Startup Founder (Flagback and HireVoice), a 4-time entrepreneur and a recognized Usability and UX research expert.

Over the last ten years, he has validated no less than 12 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Etienne is currently a Product Design & Marketing consultant helping big brands and startups with their UX and marketing strategies. He also teaches user research and usability and is a board member of entreprise SaaS Accelerator Venturetec.

The Venturetec accelerator program uses the Lean B2B methodology.