J. Cafesin

Lean Startup Marketing: A Practical Guide to Marketing a Product or Service into a Thriving Business (1, #1) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn't selling much, and you'd like to get more attention from your marketing efforts? - Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond. - Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional careercreating your own businessfrom idea through launch, at little to no cost. - LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering. - • MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you'll ever need to know to become proficient at marketing...anything. - • Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business. - • Identify Target Markets and Users who will likely buy your new offering. - • Construct an Elevator Pitch to succinctly chat up your new venture. - • Perform Competitive Analysis, and find differentiators that make your offering unique. - • Choose an effective Profit Model to make money on your offering. - • Project Horizontal and Vertical markets for current and future offerings. - LSM is not marketing theory. Each workbook, filled with slides, challenges and projects, is a step-by-step guide you'll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It's time to become your own CEO, and create a career you love.

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Produktdetails

• Verlag: J Cafesin
• Erscheinungstermin: 22. Februar 2019
• Englisch
• ISBN-13: 9781732543102
• Artikelnr.: 55090397

Autorenporträt

J. Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of the Lean Startup Entrepreneurial Series. A native Californian, and Silicon Valley MarCom specialist since the dawn of the dot-com boom, she has helped facilitate the launch of many startups. Fortune 100s, to seed-funded fledglings, her marketing strategies have aided innovators in turning their ideas, or developed products, into marketable offerings of value. Her campaigns have helped create sustainable companies, some ultimately selling for millions. A 10 + yr university instructor, Ms. Cafesin has also taught hundreds of college students, as well as small business owners how to actualize and market their ideas into profitable businesses.

As a bestselling romance and science fiction author: http://jcafesin.com, J. Cafesin writes taut, edgy, modern fiction, filled with complex, compelling characters so real they'll linger long after the read. She resides in the San Francisco Bay Area with her husband/BFF, two gorgeous, talented, spectacular kids, and a bratty, but cute Shepherd pound-hound. Find her on LinkedIn and Twitter.