J. Cafesin

Lean Startup Marketing: A Practical Guide to Marketing a Product or Service into a Thriving Business (1, #1) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Have an idea for a product or service, but have no clue how to create a business?

Are you advertising an offering and want more traction from your marketing efforts?

Smart Business BEGINS with MARKETING

Business means SELLING a product or service, even an idea, as in nonprofit. It is imperative to build a Marketing Foundation under every new offering to the marketplace. While you'll have to produce marketing for the life of your biz, the marketing process BEGINS at ideation--the concept of a sellable offering.

Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional careercreating your own business, ground up, step-by-step to develop your IDEA into a product or service of value, for profit BEFORE building an MVP (prototype).

PRODUCTIZATION is Step #1, a strategic ROAD MAP for all your business marketing, pre-launch, launch, and beyond. The Productization process provides plug-n-play Marketing templates. Like a math equation, just plug in an idea (or developing productbetter late than never), then perform the steps to set up any new venture up for sustainable success. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, subscribe to, or buy your offering.

• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you'll ever need to know to become proficient at marketing...anything.
• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.
• Identify Target Markets and Users who will likely buy your new offering.
• Perform Competitive Analysis, and find differentiators that make your offering unique.
• Choose an effective Profit Model to make money on your offering.
• Project Horizontal and Vertical markets for current and future offerings.
• Construct an Elevator Pitch to succinctly chat up your new venture.

LSM is not marketing theory. Each workbook, filled with slides, challenges and projects, is a step-by-step guide you'll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch the first offering from your new startup. It's time to become your own CEO and create a career you love.

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Produktdetails

• Verlag: J Cafesin
• Erscheinungstermin: 22. Februar 2019
• Englisch
• ISBN-13: 9781732543102
• Artikelnr.: 55090397

Autorenporträt

J. Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of the Lean Startup Entrepreneurial Series. A native Californian, and Silicon Valley MarCom specialist since the dawn of the dot-com boom, she has helped facilitate the launch of many startups. Fortune 100s, to seed-funded fledglings, her marketing strategies have aided innovators in turning their ideas, or developed products, into marketable offerings of value. Her campaigns have helped create sustainable companies, some ultimately selling for millions. A 10 + yr university instructor, Ms. Cafesin has also taught hundreds of college students, as well as small business owners how to actualize and market their ideas into profitable businesses.

As a bestselling romance and science fiction author: http://jcafesin.com, J. Cafesin writes taut, edgy, modern fiction, filled with complex, compelling characters so real they'll linger long after the read. She resides in the San Francisco Bay Area with her husband/BFF, two gorgeous, talented, spectacular kids, and a bratty, but cute Shepherd pound-hound. Find her on LinkedIn and Twitter.