Raghav Bali, Dipanjan Sarkar, Tushar Sharma

Learning Social Media Analytics with R (eBook, ePUB)

Transform data from social media platforms into actionable business insights

• Format: ePub

Produktbeschreibung

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data.
The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.

Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 394
• Erscheinungstermin: 26. Mai 2017
• Englisch
• ISBN-13: 9781787125469
• Artikelnr.: 48564721

Autorenporträt

Raghav Bali has a master's degree (gold medalist) in IT from the International Institute of Information Technology, Bangalore. He is an IT engineer at Intel, the world's largest silicon company, where he works on analytics, business intelligence, and application development. He has worked as an analyst and developer in domains such as ERP, finance, and BI with some of the top companies in the world.