Susan Horner, John Swarbrooke

Leisure Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 424
• Erscheinungstermin: 25. Juni 2012
• Englisch
• ISBN-13: 9781136387852
• Artikelnr.: 38249071

Autorenporträt

Susan Horner, John Swarbrooke