Put simply, a good marketing strategy helps organisations achieve their objectives from the right amount of effort and financial investment. Conversely, marketing without a strategy results in wasted investments and generally disappointing results.
The purpose of this book is to provide a good - nay, great! - marketing strategy to help you achieve your organisational objectives.
By following this 12-month, step-by-step strategy, you will transform your business from sales-driven to a proactive demand-driven marketing machine.
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