William I Zangwill

Light Strategies For Innovation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world's major companies.

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and morein order to influence and promote the innovative process.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 380
• Erscheinungstermin: 15. Juni 2010
• Englisch
• ISBN-13: 9781451603309
• Artikelnr.: 49183734

Autorenporträt

William I Zangwill is the author of Light Strategies For Innovation, a Simon & Schuster book.