Martin Reeves, Bob Goodson

Like (eBook, ePUB)

The Button That Changed the World

• Format: ePub

Produktbeschreibung

Bestselling author and renowned BCG strategist Martin Reeves and co-author Bob GoodsonSilicon Valley veteran and participant in the invention of the like buttontake readers along on a fascinating quest to find out what's behind the world's friendliest icon. Using the origin story and evolution of the like button as a jumping off point, the authors take readers on an entertaining and enlightening journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even ourselves.

• Real, on-the-ground stories about the invention and evolution of the like button from people who were thereincluding one of the authors, who played a big hand in the button's implementation at Yelp, the first tech company to do so.
• Malcolm Gladwell-like explorations of our relationship with the like button and what that says about us as humans and the societies in which we live.
• Pulls from a fascinating array of research in business, social science, technology, innovation, neuroscience, anthropology, and fine art.

Audience: Curious business readers who are interested in stories about the things that have shaped our lives and what these inventions say about how we live and work, and even about who we are.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 272
• Erscheinungstermin: 29. April 2025
• Englisch
• ISBN-13: 9798892790468
• Artikelnr.: 72255451

Autorenporträt

Martin Reeves is the chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of two other HBR Press books: Your Strategy Needs a Strategy (2015) and The Imagination Machine (2021). Martin also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other formats.

Bob Goodson is the president and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.