R. Eric Reidenbach

Listening to the Voice of the Market (eBook, ePUB)

How to Increase Market Share and Satisfy Current Customers

• Format: ePub

Produktbeschreibung

In this book, Dr. Reidenbach teaches you how to identify and capture the Voice of the Market and then use that data to make your organization market-focused. With this book as your guide, you will learn how to develop surveys that are more than skin deep, deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first step in building loyal relationships.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 16. Dezember 2009
• Englisch
• ISBN-13: 9781040181256
• Artikelnr.: 72282054